Peer to Peer is a group of volunteers, supported by SIND- Landsforeningen for psykisk, that use their own experiences to help people with mental health difficulties.
They interact with a broad public in different communications channels and are always looking for new volunteers and participants. Without a logo or visual identity, it was challenging to create a communication that could be inviting while still emphasizing the project's seriousness. Thinking about increasing awareness around the project, we've decided to work on Peer to Peer branding.
We developed a brand based on the word "connection," which inspired the logo design and visual identity. That's why one element always supports another in our compositions, a perfect match for the project's mission. The imagery and color palette also translate this feeling. You can see welcoming scenarios and warm colors throughout all the assets, instigating connections between the peers.