EZ Solutions is a Brazilian tech startup that wanted to incorporate its business motto into a young and fresh brand. With that in mind, we decided to reinforce their brand with the idea that EZ Solutions is the go-to company for entrepreneurs and small companies looking for technology services, especially the ones outside the IT industry.
"Our goal is to simplify technology and make it accessible to everyone."
EZ Solution mission statement
While researching, we came across the concept of a maze. When you see a maze, you see paths, marks, and routes. At first, It can seem not very easy, but with the right directions, you find your destiny. In our case, you find the right technological solution for your business.
We represented the maze in our logo, adding bright colors and modern typography to give a fun look. The result is an approachable brand that is perfect for a startup that aims to create closer relationships with its clients.