Rivanda Imóveis is a local real-estate company from Brazil. It is based in the middle of São Paulo's colonial housings and centenary coffee plantations. The owner was looking for a creative logo design to launch the business officially.
Because of its historical location, it was impossible not to include the houses from the region in our creative process. Our inspiration was clear from the beginning.
The client was looking for a different approach. Most real-estate brands use the same graphic elements in their logos, such as houses or buildings. To stand out from the crowd, we decided to use a colonial window as our logo design's main point.
Referencing the local buildings' elegance and warmth, we opted to use serif typography, earthy tones, and the color green as our common element – also used in the business card layout. The result is a timeless look that brings a familiar and intimate feeling to the customers.
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